Monday, March 16, 2009

Paper: Trust Online

This paper gives a definition of trust: "Trust is accepted vulnerability to another's possible but not expected ill will toward one." "People trust people not technology," but, technology can provide "suitability" to trust, which means suitable technology can facilitate value communication. To cultivate trust online, the paper outlines 10 characteristics of online interaction: 1. reliability and security of the technology; 2. knowing what people online tend to do; 3. misleading language and images; 4. disagreement about what counts as harm; 5. informed consent; 6. anonymity; 7. accountability; 8. saliency of cues in the online environment; 9. insurance; 10. performance history and reputation.

Paper: e-Service Design Using i* and e3value Modeling

This paper talks about how to integrate business goal in e-services. A case study was used to illustrate a new technique, which combining i* and e3value approaches. The process of using this technique is: first, they create a i*SD (strategic dependency) diagram to analyze the goal and strategies used by the enterprises involved in the e-service; second, a e3value diagram is created according to i*SD to show "economic reciprocity." This new technique is used to evaluate business models to optimize the e-services process.