Paper: Trust Online

This paper gives a definition of trust: "Trust is accepted vulnerability to another's possible but not expected ill will toward one." "People trust people not technology," but, technology can provide "suitability" to trust, which means suitable technology can facilitate value communication. To cultivate trust online, the paper outlines 10 characteristics of online interaction: 1. reliability and security of the technology; 2. knowing what people online tend to do; 3. misleading language and images; 4. disagreement about what counts as harm; 5. informed consent; 6. anonymity; 7. accountability; 8. saliency of cues in the online environment; 9. insurance; 10. performance history and reputation.